PETRONAS Dagangan Berhad
(PDB) is all geared up to usher in the Hari Raya balik kampung exodus with the PETRONAS Coffee Break Campaign, which
aims to educate, equip and encourage drivers to practise safety measures on the
road. The nationwide Campaign will kick-start for the 13th consecutive
year, with the first phase between 15 and 18 August while the second phase
resumes between 23 and 26 August.
During the Campaign, PDB
will offer practical road safety tips in addition to complimentary snacks and
beverages at its 32 participating PETRONAS stations located along the highways
and major trunk roads across Malaysia. In addition, PDB will also be fuelling
50 St John Ambulance Malaysia’s vehicles for their 24-hour highway emergency service
during this festive season. This initiative is already in its 18th
consecutive year.
Speaking about the
initiative, Amir Hamzah Azizan, the Managing Director and Chief Executive
Officer of PDB said, “As a company that practises ‘Safety First’ in all aspects
of its operation, PETRONAS Dagangan Berhad continues to champion the Coffee
Break Campaign to help ensure that all drivers and their families travel safe
to reach their destination safely.”
“The PETRONAS Coffee Break
Campaign is in line with the Ministry of Transport’s aim to minimise the number
of road accidents during the balik kampung
rush. We encourage drivers to stop, rest and refresh themselves at
participating stations before continuing on their journey,” he added.
During the Campaign, coffee
enthusiasts can enjoy aromatic Old Town Coffee while those looking for something
refreshing can opt for Tropicana Twister fruit beverages. Julie’s tasty biscuits
and Oriental Food’s Super O-Ring snacks will also be offered.
In addition, PDB will also
be partnering with Perusahaan Otomobil Nasional Sdn. Bhd and Perusahaan Otomobil
Kedua Sdn Bhd to provide a free 22-point inspection for PROTON vehicles and 20-point
inspection for PERODUA vehicles at selected stations. PDB has
also roped in PETROSAINS to deploy its PETRONAS StreetSmart team to share road
safety tips through a series of fun-filled interactive games that will involve
motorists and their families as well.
“During the balik kampung rush, we tend to see
higher traffic on the roads leading to increased chances of accidents. We are
pleased that the Campaign has managed to reach out to close to a million road
users last year to minimise such untoward incidents,” Amir said.
“Moving forward, we will continue
to enrich our customers’ experience with more differentiated services as we go All The Way to make their journey on the
road a pleasant one,” he added.
To enjoy the string of
benefits offered during the Campaign, iPhone & Android phone users can
conveniently locate participating PETRONAS stations at their fingertips with
the PETRONAS Pitstop application. This application was launched earlier this
year and is downloadable free of charge. It also enables users to monitor
fuelling expenses, check Mesra membership points, receive updates on on going
promotions and connect to PDB’s Mesralink customer service.
Earlier this year, PDB also
rolled out the Coffee Break Campaign during the Chinese New Year. For further information about the upcoming PETRONAS Coffee Break
campaign and other promotions, please visit www.mymesra.com.my.
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